Maxxim Vacations
The Challenge
Maxxim Vacations, Atlantic Canada's leading tour wholesaler, approached Applecore in 2004. They needed a marketing plan which incorporated both online and offline elements that could showcase their many destinations, as well as direct traffic to their agent's toll-free reservation line. Their ultimate goal was to increase bookings and revenue. We've been working with them ever since.
The Execution
We began with a slogan: "Creating Memorable Experiences." From this, the new visual identity of Maxxim Vacations was born, applied to a series of vacation planners, ads, booths and banners. These materials, rich and enticing, profiled exquisite tourism photography and vivid descriptions, embodying the luxury of a distinctive vacation experience. All promotional components carried a call-to-action to both 1-800-567-6666 or www.maxximvacations.com.
The anchor in Maxxim's marketing strategy became the website redesign. Their existing site was yielding about 1,200 visits per month. Applecore's redesigned and redeveloped the site in 2005. It was optimized for search engines and internet marketing included pay-per-click keyword campaigns. The site content, managed through a content management system (CMS), was adapted seasonally to appeal to all travelers. Through permission based e-newsletters that offer insider tips and deals for the enthusiastic traveler, subscriber relationships are built and secured. January 2008 saw our design and launch of another site for Maxxim Vacations.
The Results
Maxxim's key promotional tool 5 years ago was an annual Travel Planner that they printed and distributed to travel agents across North America. Today, Maxxim's key promotional engine is their website. Maxxim continues to receive an average of more than 30,000 visitors per month...a considerable climb from their average 1,200 visits per month prior to working with us at AppleCore. Maxxim prints very little if any Travel Planners today and is consistently impressed with the results.
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- Mail-Out
- Category: Print
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- maxximvacations.com
- Category: Web
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- Pop-Up Banner
- Category: Print
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- Vacation Planner
- Category: Print
