Applecore Interactive

Junior Achievement Business Hall of Fame

The Challenge

The Junior Achievement (JA) Business Hall of Fame has become known as the premier celebration of business excellence in Newfoundland and Labrador. Applecore and JA began working together in 2005 to plan, manage and produce the organization's biggest annual fundraising effort - the Business Hall of Fame Gala. Applecore and JA worked together for the next three years, raising more than $350,000 and pulling off this high-profile event three years running: Business Hall of Fame Gala 2006, 2007 and 2008.

The Approach

After fifteen years as the foremost celebration of business merit in the province, this event was due for rejuvenation. Applecore took on the task of refreshing the event's logo, design, multimedia and atmosphere.

Working closely with the Board of Directors, Applecore Interactive planned the event while maintaining a steady line of communication with all sponsors, supporters, nominees and prospective guests. Applecore tapped into a broad range of marketing communications resources to reinvent the image of the Junior Achievement Business Hall of Fame, designing promotional materials for various media that included advertisements for print and radio, and the production of an event video.

Each year, the Gala event had a glamorous, red carpet ambiance, boasting four large screens for multimedia display. A video produced specially for the evening profiled Junior Achievement sponsors and laureates, and the Junior Achievers in attendance played various roles in the evening's events.

The Results

Records were set and the final one was in May 2008 with a sold out event and 750 guests in attendance. The amount of sponsorship secured generously topped out previous years and the fundraising total exceeded all earlier records and expectations.

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